Even if you don’t look at a calendar for a whole year, you can most probably tell when the holiday season is getting close. Whether it is because of the snowflakes or the pumpkin spice, it looks like almost all businesses are quickly hopping aboard the holiday hype train by incorporating different seasonal design elements into their branding.
Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.
Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.
Let your logo spread the joy of the holidays.
Your logo can speak volumes about your brand and its message to the consumers. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.
Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.
The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.
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Don’t be limited to the winter holiday seasonal design elements alone. Try to incorporate other seasons as well, most especially seasons that are specific to your region as well as industry.
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Social media and Seasonal Design.
Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.
You can replace your Facebook cover photo with a holiday inspired one for the duration of the season, view here for more info. Switch out your Twitter header for a more seasonal header that has an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Check this website out.
If you have a company blog, try to post season related content for more engagement. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.
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